Marketing During COVID-19
Be proactive, not reactive.
The entire country finds themselves in uncharted territory. Businesses of all sizes, non-profits, and public sector agencies are trying to stay afloat and stay relevant while combating the impact of COVID-19. We have stood beside our clients, supporting them along the way by working hard to ensure their continued success as well.
We are working with executives on how and when to get their message out, and to who. We’re working with them to stay on top of the current state and local orders to ensure they are in compliance and that they provide their consumers/supporters with up to date information through various channels as well. This also needs to be done while staying true to their brand and values.
We have always been problem solvers and are dedicated to help you get through this difficult time.
NEED ASSISTANCE WITH THE FOLLOWING?
Crisis Planning
Things are changing not just daily, but hourly. It is imperative that you respond in a timely manner and let your consumers/supporters know how these changes impact not only you, but them. We work with our clients to discuss what might be coming down the pipeline and how they might plan to work through it. What would the messaging be. Best case scenario you are ready with your response, but you don’t want to get caught off guard and not be prepared to deal with the situation.
Strategic Planning
From what we have seen, now is the best time to get creative as you understand the changing needs, values and behaviors of your consumers. Maybe you have wanted to sell your products on various online channels, maybe there is a new revenue stream you always wanted to launch, or maybe there is a new need due to COVID-19. We can help you brand and launch these new initiatives as you make the tough financial decisions and access what you want to look like once we get past COVID.
Advertising/Media Buying
We have been in contact with many media outlets during this time. Due to the nature of COVID-19, there are some opportunities to maximize your reach at a fraction of the cost. Let us help share our research with you and get your message out there through platforms you might not have considered in the past.
Communications
Journalists and the media are currently covering the biggest story in history. They are looking for stories that tie into the bigger picture. What is your business doing that sets you apart? We have established relationships and want to help you get your message out there. Whether it is something new and creative you are doing as a result of COVID-19, or something you had to do to stay in business, they want to hear from you. Let us help connect you.
Digital + Social Media
With everyone at home, most people are searching for their news, recommendations and information online. Whether through social media or searching online. Let us help you ensure they find your message first!
